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May 15, 20264 min read
What Buyers Actually Look For (It's Not Just EBITDA)
Multiples get the headlines, but deals close on trust, transferability, and a clean story.
By BizBuzz Brokers
Every owner asks about multiples first. Every buyer asks about risk first.
The businesses that sell fastest share a few traits: recurring or repeat revenue, a diversified customer base, a capable team, and a seller who is transparent about what's working and what isn't.
If you can hand a buyer a one-page summary of how the business runs without you, you've already eliminated the biggest objection in most deals.